Minor Project

23/4/2025 - 21/7/2025 (Week 1 - Week 14)

Lim Yeng San (0366316)

Minor Project / Bachelor of Design (Hons) in Creative Media / Taylors University

Final Compilation

TABLE OF CONTENTS

• Instructions
• Process Work
• Feedback
• Reflection

INSTRUCTIONS

Fig 1.1: The MIB for Minor Project

PROCESS WORK

Week 1

We received our project and formed a group of 5 with different specializations. I was chosen as the group leader.

Fig 2.1: Project title

Fig 2.2: Our group members

Week 2

We came up with 2 target groups, university students staying with family and university students university students living in hostels or rented accommodation. We also brainstormed interview questions and got them reviewed.

Fig 2.3: Interview questions brainstorming

Week 3

We finalized our interview questions and interviewed our participants

Fig 2.4: My interview transcript

Week 4

We transcribed the interviews and mapped out the key findings.

Fig 2.5: The key findings of targeted group 1

Fig 2.6: The key findings of targeted group 2

Week 5

We did exercises writing problem statements and how might we statements

Fig 2.7: Problem statement and how might we exercise

Week 6

We brainstormed ideas and developed user personas

Fig 2.8 and 2.9: Idea brainstorming and how might we statements exercise

We also developed user personas for the 2 targeted user groups, university students living with family and university students living in rented accommodation.

Fig 2.10: User personas

Starting the ideate phase, we did the crazy eights exercise.

Fig 2.11 and 2.12: Crazy eights exercise

Week 7
We worked on early ideas for the prototype. I mainly worked on Idea 2: Meal Blogging App

Fig 2.13 and 2.14: Early prototype ideas

We also finished the customer journey map

Fig 2.15: Customer journey map

Week 8

We presented our ideas to the client, Dr. Chan. Idea 1: Gamification was approved to be developed.

Fig 2.16: Idea presentation

Week 9

We came up with a mood board for the art direction for the board game. I drew some sketches for the personified food characters

Fig 2.17: Game mood board and early sketches

Week 10

We did exercises for setting usability goals and scenarios and tasks.

Fig 2.18: Usability goals exercise

Fig 2.19: Scenarios and tasks exercise

We finished the assets for the board game. I drew the characters; Kiwi. Honey and No food and 4 of the stickers.

Fig 2.20 Characters and stickers

Fig 2.21: Board and poster

I also helped with the power card design.

Fig 2.22: Power cards

Week 11

We held a pilot test for the board game at The Health Promotion Event hosted by Dr. Chan.

Fig 2.23: Health Promotion Event

4 of us set the booth and prepared for visitors to play the game. Meerabella wasn't able to attend. However, we didn't expect the visitors to be mainly nutrition students. While we weren't able to use the data collected from them as they weren't our targeted audience, their feedback towards our game proved useful for improving the board game.

Fig 2.24: Pilot testing

Visitors answered a pre-game survey before they played the game. Once the game was completed, they answered a post-game survey and were given the choice between a free sticker or a bottle of water.

Week 12

We worked on correcting our trivia questions and fixing the pre and post survey questions.

Week 13

We organized a user testing session with 5 students who weren't from nutrition or science backgrounds

Fig 2.25: User testing session

Before the game, all of the participants answered a pre-game survey and quiz. Then, the 3 of us; me, Aw Wen Chia and Loke Yoong Xin, facilitated the session and guided them throughout the game. Once the game was over, the participants answered a post-game survey and quiz and were each handed a free sticker.

After that, we analyzed the responses we gathered and measured the increase of knowledge through the pre and post game quizzes.

Week 14

We presented the prototype and the findings from the user testing to the client, Dr. Chan.

Fig 2.26: Final presentation

Fig 2.27: Final presentation (PDF)

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FEEDBACK

Week 2

- Both interviews should have some different question to relate to the user group

- Make sure to edit the “the researcher that is conducting this study is ____” to your name when you’re interviewing someone

Week 4

- No need to map and prioritize on certain key insights

Week 5

- Shorten the interview findings

Week 8

Client’s feedback:

- Idea 1 is interesting, consider working on making an online game as well or implementing online functions

- Idea 2 wouldn’t work as it can be done on preexisting apps (eg: Instagram, Facebook)

- Work on time management during the presentation

Week 10

- The tasks aren't suitable for evaluation as tasks evaluation for board games are more subjective

Week 11

- Use the current findings from the event as a pilot test

Week 12

- Add more questions into the surveys

- Consider changing the colour palette of the slides to be brighter and less dull

Week 13

- Surveys are good to go

Week 14

- Redo the pie charts into histograms and fix the information displayed

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REFLECTION

Overall, I'm pleased that we were able to work together well to deliver a product that was well liked by the client, Dr. Chan and our targeted users. I'm grateful that the volunteers who played our game had a good time with it and enjoyed our design. The group leader role was quite stressful for me at times but I'm very grateful to my groupmate, Aw Wen Chia, who handled some leadership responsibilities during the prototype creation and the rest of my groupmates for doing their best in the project. I'll be sure to work on my leadership and communication skills for future projects.

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