Interactive Design - Project 1

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22/9/2025 - 2/11/2025 (Week 1 - Week 6)

Lim Yeng San (0366316)
Interactive Design / Bachelor of Design (Hons) in Creative Media / Taylors University
Project 1

INSTRUCTIONS

Assignment Description:
You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:
     
Website Analysis
Current Design Evaluation:
Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.
 
Functionality:
Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.
   
Redesign Goals:
 Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).
 
Target Audience:
Describe the intended audience for the redesigned website and how the new design will better meet their needs.
       
Design Proposal:
Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.
 
UX Enhancements:
Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.
Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times

PROCESS WORK


I chose this website because it had a very outdated design and heavily relies on lists for its content across all of its pages. 

Fig 1.1: The website's home page on desktop

Fig 1.2: All of the other pages in the website

The website's formatting on mobile is also terrible as it keeps the same layout but squishes the text.



Fig 1.4: The website's formatting on mobile

My goal is to improve the design and change the content layout by using more images. I listed my plans for the website redesign in the proposal below.

Fig 1.5: Website redesign proposal (PDF)

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