Information Design - Project 2

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3/2/2025 - //2025 (Week 1 - Week 7)

Lim Yeng San (0366316)
Information Design / Bachelor of Design (Hons) in Creative Media / Taylors University
Project 2

TABLE OF CONTENTS

INSTRUCTIONS
Fig 1.1: The MIB for Information Design


PROCESS WORK
Exercise 3: Kinetic Typography
Our group voted on the song, Paranoia by Heartsteel which is a fictional band from the game, League of Legends. The song is sung by six singers who each play a character in the band. The song is accompanied with an animated music video.

Fig 2.1: Paranoia music video


Link to music video: https://youtu.be/MDErQ1KTzaI?si=N71R7D8wkSplZBnr

In a discussion, we each assigned ourselves to the parts of the song. I chose to do the 2nd part of verse 2 and the bridge which is sung by Sett and K'sante. We used the colour palette of each character in their scenes. We used Monument font for all of our parts.


For reference, I watched some kinetic typography music videos on YouTube.

Boom Clap - Charli XCX by Minsuh Jang: https://youtu.be/DVnOD8TsAwQ?si=0AaZcPbmP33ktsTa
Sucker - Jonas Brothers by Benlo: https://youtu.be/VMyUqDP7lTA?si=IaQ4W29rR6Up0KKn


Verse 2 (Part 2)
Fig 2.2: Verse 2 part 2 lyrics


Verse 2 is sung by Sett. I used his colour palette for the background, text and extra elements.

Fig 2.3: Sett in the music video

Fig 2.4: Sett's colour palette


The 2nd part of verse 2 is fast paced. In the storyboard, I highlighted certain words for motion which were verbs or had some emphasis placed on them by the singer. I also included Sett in some scenes.

Fig 2.5: Verse 2 part 2 storyboard

I drew Sett as a simple outlined silhouette in Ibis Paint X to carry out the actions in the storyboard and imported the stills into After Effects..

Fig 2.6, 2.7 and 2.8: Sett stills


I mostly followed the storyboard and only made large changes in scene 4 and 5. The line "I don't gotta" was meant to move from scene 4 to scene 5 and stop for the words "zig zag" to emerge from underneath it in a Z shape. I changed it so that scene 4 and 5 would be separated.



Fig 2.9 and 2.10: Scene 4 and 5


Since I wasn't familiar with After Effect's camera function, I had to refer to tutorials to learn the one-node camera.

Link to After Effects camera tutorial: https://www.schoolofmotion.com/blog/cameras-after-effects

Fig 2.11: Completed verse 2 part 2 video

Link to Verse 2 Part 2 video on YouTube: https://youtu.be/Wl9okpOnZXM


Bridge
Fig 2.12: Bridge lyrics


The bridge is sung by K'sante. I followed the same style as verse 2 part 2, using K'sante's colour palette and including him in the scenes.

Fig 2.13: K'sante in the music video

Fig 2.14: K'sante's colour palette


The pace of the bridge is a bit slower than the rest of the song with an emotional setting. I wanted to reflect that in the scenes where K'sante is present.


Fig 2.15 and 2.16: Bridge storyboard


Again, I drew K'sante and the Eiffel tower in Ibis Paint X and imported them into After Effects.




Fig 2.17, 2.18, 2.19 and 2.20: K'sante and Eiffel tower stills


The changes I made from the storyboard were to change scene 7 to continue on from scene 6. The line "On life support, life goes" is very quick so I thought that it would be too much transitioning for a fast line. I changed it so that the camera would pan to the right for the lyrics to appear.


Fig 2.21 and 2.22: Scene 7 amendment


Other than that, scene 11 and 12 were combined into one scene with a minor change to the word "repeat". 

Fig 2.23: Scene 11 and 12 combined


Fig 2.24: Completed bridge video
Link to Bridge video on YouTube: https://youtu.be/sLJPuKYQIAM


Once everybody completed their parts, Irdhina, Jia Xuan and Emily edited the segments together with transitions for consistency.


Final Outcome
Fig 2.25: Final kinetic typography video

Link to kinetic typography video on YouTube: https://youtu.be/bTvfYphSA3M

Link to kinetic typography Google Drive folder: https://drive.google.com/drive/folders/15pSq1n98KfTlp8SpTEoEe7FJdJ0QC--L?usp=sharing



Exercise 4: Pie Chart
I was assigned to animate this line graph infographic.

Fig 2.26: Given graph


In After Effects, I gave the chart a different look by adding frames. They were animated to grow from the starting point on the bottom left corner. 

Fig 2.27: Graph design

Fig 2.28: Keyframes for frame lines


I followed the demo from the tutorial class for the line graphs. I made each line have different speeds whereas green is the slowest while red and blue are faster.



Fig 2.29, 2.30 and 2.31: Keyframes for the green, red and blue lines


Final Outcome
Fig 2.32: Final animated line graph

Link to Line Graph video: https://youtu.be/18j-uPVBgFs



Exercise 5: Vector Animation
For this exercise, I was assigned to animate this Illustrator file. I edited it to fit the 1920 x 1080px dimension.

Fig 2.33: Vector file (JPEG)


Referring back to the tutorial shown, I separated each layer to prepare them for animation only keeping the angpao packets in the background. I then imported the Illustrator file into After Effects. I wanted the fans and the clouds to appear first before the characters, so I set the clouds to drop down and the clouds to move and fade in.


Fig 2.34 and 2.35: Settings for the clouds and fan


I set both the bunny and human to appear from below. I added puppet pin animations to the bunny's head to make it nod. I also set puppet pins in the flowers.

Fig 2.36: Bunny puppetry

I set the coins to appear along with the sparkles. Finally, the heart speech bubble came in last and bounced in scale.

Fig 2.37: Heart scale animation


Final Outcome
Fig 2.38: Final vector animation

Link to vector animation on YouTube: https://youtu.be/-aQLy56-Rhc




FEEDBACK
Week 4
For the line, "Make em dig that", let "that” stay visible longer (Verse 2 Part 2).

Week 5
The music video is well done.

REFLECTION
I learned a lot of After Effects animations while doing Exercise 3. I'm glad that our group cooperated well and produced a final product which I'm really proud of. I applied all that learned from there into Exercise 4 and 5 as well. All of this really made After Effects less scary to use but I still have a lot to learn for this software.



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